When exploring why movie special effects or virtual live broadcasts look “fake,” we often blame it on insufficient model detail or low resolution.
Walking into any Hollywood-level virtual production (VP) studio or the highest-spec esports live broadcast center, the first thing you often see is not artistic romance, but suffocating “systemic chaos.”
When discussing the pinnacle of the audiovisual industry (such as Hollywood-level virtual production, top-tier AR broadcasting), we often marvel at the splendor of the images. But if you strip away the artistic sugar-coating, this is actually an extremely brutal economic game.
If you gaze upon today's highest-spec virtual production (VP) sets, or AR esports broadcast centers with millions of viewers, you'll find they are undergoing a frenzy of species evolution akin to the “Cambrian Explosion of Life.”
We are experiencing an unprecedented “visual trust crisis.”
When we talk about audiovisual content production, we are usually trapped in a very rigid “3D physical box”: The physical area of the studio determines the scale of the scene; the latency of the network video stream determines the disconnect in remote collaboration; the flat nature of the 2D screen determines the flatness of on-screen graphics and subtitles.
For a long time, the pinnacle of the audiovisual industry—Hollywood-level visual wonders—remained stuck in an expensive “handicraft era.”
Watching a top-tier virtual production film or an expensive XR live stream is essentially a “subconscious game” of mutual understanding between the audience and the creators.
If we zoom in on traditional audiovisual content production to a microscopic level, you'll find it is pieced together from hard “solid substances.”
When you step into a multi-million dollar virtual production (VP) studio, or a top-tier AR esports broadcast center, you are actually facing a highly chaotic “Technological Babel.”